Toyota Motor Corporation (TMC) unveiled today technologies aimed at increasing safety for pedestrians and elderly drivers, as part of its initiatives to eliminate traffic casualties.
Data1 shows that, in Japan, although traffic deaths have halved in the past 10 years, pedestrians now account for more traffic deaths than those by people aboard vehicles (35.2% compared to 32.9% in 2010). Data also shows that more than half (50.4%) of traffic deaths are suffered by people 65 years of age and older and that nearly half (49.3%) of all deaths occur during between sunset and sunrise.
In response, the technologies unveiled today include a Pre-Collision System (PCS) with collision-avoidance assist, glare-preventing adaptive driving beams (ADB) and a pop-up hood for lessening pedestrian injury.
TMC, since its founding, has made its mission to contribute to society through the manufacture of automobiles. This has been reflected in the Toyota Global Vision announced in March this year, under which TMC has committed to producing cars that are safe, provide peace of mind and that move people not only physically but also emotionally. TMC has long conducted safety-related activities based on three pillars: development of safe motor vehicles, educational activities concerning traffic safety, and participation in traffic-environment development. Learning from real-world accidents and continuously improving its testing, products and services is TMC’s fundamental approach—under the Integrated Safety Management Concept2—to developing safe vehicles. This has led TMC to establish the Collaborative Safety Research Center this year in the United States to conduct joint research with universities, hospitals and research organizations in North America.
As reported by Toyota
Data1 shows that, in Japan, although traffic deaths have halved in the past 10 years, pedestrians now account for more traffic deaths than those by people aboard vehicles (35.2% compared to 32.9% in 2010). Data also shows that more than half (50.4%) of traffic deaths are suffered by people 65 years of age and older and that nearly half (49.3%) of all deaths occur during between sunset and sunrise.
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| Photo: Toyota |
In response, the technologies unveiled today include a Pre-Collision System (PCS) with collision-avoidance assist, glare-preventing adaptive driving beams (ADB) and a pop-up hood for lessening pedestrian injury.
TMC, since its founding, has made its mission to contribute to society through the manufacture of automobiles. This has been reflected in the Toyota Global Vision announced in March this year, under which TMC has committed to producing cars that are safe, provide peace of mind and that move people not only physically but also emotionally. TMC has long conducted safety-related activities based on three pillars: development of safe motor vehicles, educational activities concerning traffic safety, and participation in traffic-environment development. Learning from real-world accidents and continuously improving its testing, products and services is TMC’s fundamental approach—under the Integrated Safety Management Concept2—to developing safe vehicles. This has led TMC to establish the Collaborative Safety Research Center this year in the United States to conduct joint research with universities, hospitals and research organizations in North America.
As reported by Toyota