Toyota is First Non-German Nameplate to Achieve Top-3 Status in Germany

It will come as a shock to some Germans that Toyota has had such great success, as this is the first time a non-German

Toyota continues to dominate in customer satisfaction, while also leading in overall technology. This Previa minivan is not directly related to the model of the same name once sold in North America. (Photo: Toyota Canada)

nameplate has achieved top-3 placement in this very critical survey.

And just what are the brand's strengths? ADAC-motorwelt magazine, the auto club's member publication, states Toyota continues to dominate in customer satisfaction, while also leading in overall technology, outpacing Mercedes-Benz and Honda. In a less tangible result, Toyota is also top of the charts in brand trend strengths.

The thorough survey also notes major improvements in terms of the Japanese automaker's investment in advertising, local market sales, overall quality of product, and continued economic strength.

The German market, along with the rest of Europe, features some very unique products such as the Yaris, available in Canada as the Echo Hatchback but not in the U.S., Yaris Verso, a crossover wagon, a totally unique Toyota Corolla and Toyota Corolla Verso, Avensis

The Yaris, available in Canada as the Echo Hatchback but not in the U.S., is just one of the unique cars that Toyota sells in Europe only. This Yaris Verso model is not available in North America. (Photo: Toyota Canada)

and Avensis Verso, Previa minivan, nothing like the Previa that was once offered in North America, HiLux compact pickup truck in rear- and four-wheel drive packages, Hiace cargo van and Land Cruiser, a version of which is sold in North America as the Lexus GX 470.

European markets also feature models well known to North Americans, particularly the Toyota Camry, Celica, RAV4, and Prius, while the MR2 Roadster and Land Cruiser 100 are only sold in the U.S., the latter just dubbed the Land Cruiser. Toyota of Germany also offers a special TS upgrade for the Yaris hatchback, Corolla hatchback and Celica sports coupe.

No matter how the Japanese brand packages its cars, trucks and sport utilities, they will without doubt continue to outperform the majority of rivals in all markets.