- This enhanced CD is available beginning Sept. 25 at Wherehouse Music and participating Macy's locations for a suggested donation of $1. Proceeds are expected to reach half a million dollars and will go to the Camry Music Education Fund. The Camry Music Education Fund was established as part of this program, working in conjunction with the National Association for Music Education, to raise money to assist at-risk, in-school music programs
- Broadcast sponsorship of this year's MTV Music Video Awards and VH1 My Music awards
- Sponsorship of "Come Together: A Night for John Lennon," a TNT Master Series concert airing Oct. 9
- As part of a fully integrated Hispanic outreach program, a cross-country tour with two of Telemundo's telenovela stars, Manolo Cardona and Paola Rey, in the all-new 2002 Camry
The centerpiece of the Time Inc., initiative is the Toyota-sponsored "Music Goes Global" issue of TIME magazine, designed to highlight musical styles and tastes around the world. The issue, on sale beginning Sept. 24, will include a special eight-page insert that features the new Camry, as well as editorial around the global influences of music. In addition to TIME magazine, nine other Time Inc. publications (PEOPLE, PEOPLE EN ESPANOL, ENTERTAINMENT WEEKLY, ESSENCE, IN STYLE, SUNSET, MONEY, SOUTHERN LIVING and FORTUNE) will feature the insert and music-based editorial in their October issues.