Seven Conde Nast Publications (VANITY FAIR, WIRED, CONDE NAST TRAVELER, BON APPETIT, SELF, GQ and THE NEW YORKER) will complement the campaign with additional special October-issue inserts and music-based editorial, such as features that discuss music in relation to its influence on fashion, style, technology and business, as appropriate to each publication's interest/audience. Inserts in Conde Nast publications also will include profiles of five well-known musical artists who have come together to produce the "Making Tracks" Toyota Camry enhanced CD (both audio and visual), available through retail partnerships with Wherehouse Music and participating Macy's Stores.
In addition to leveraging AOL Time Warner's stable of online brands, Toyota also will collaborate with MSN to feature interactive programs designed to reach consumers online. By airing its broadcast commercials on the Internet, Toyota will become the first marketer to stream :15 video spots using the latest, leading video technology through Windows Media. The spots will be available for viewing to more than 350 million players worldwide, including the forthcoming Windows Media Player for Windows XP, which will be available on Oct. 25 with the upcoming Microsoft Windows XP operating system. The combined effort will penetrate nearly 75 percent of all Internet users in the United States.
THE NEW CAMRY
Boldly redefining the mid-size sedan segment, the all-new 2002 Toyota Camry was designed with consumers' emotional wants and needs in mind and improves upon its core strengths while still appealing to the masses. Available in dealer showrooms now, the 2002 Camry offers more value, with standard features such as air conditioning, cruise control and power windows, as well as a higher level of standard and optional safety equipment and improved crashworthiness. A sleeker, roomier, quieter and more powerful vehicle with better handling, exterior styling and fuel economy than its predecessor, the new Camry is on track to maintain its position as the No.1-selling car in the United States for years to come.
