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TOYOTA REVEALS AGGRESSIVE PRICES FOR 2003 COROLLA AND MATRIX

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Khatir Soltani

TORONTO - Toyota Canada today announced itscustomer-friendly pricing strategy for two all-new 2003 vehicles: thecompletely redesigned Corolla, and the innovative Matrix "crossover utilityvehicle". Both cars will go on sale across Canada in February.

The all-new, ninth-generation Corolla is larger, more powerful, moreefficient, safer and better equipped than the 2002 model - and costs less. TheManufacturer's Suggested Retail Price (MSRP) for 2003 starts at just $15,290,down from $15,765. With Matrix, Toyota proves its commitment to attracting anew generation of buyers with a stylish blend of performance and economy. Theversatile Matrix is available for $16,645 (MSRP) with front-wheel drive, orwith sure-footed four-wheel drive starting at $20,315 (MSRP).

"Starting with an all-new shared platform and using the best of Toyota'snew and existing technology, we've created two unique packages of exceptionalvalue," said Tony Wearing, Group Vice President in charge of Vehicle Sales andMarketing. "Each will find a different but equally enthusiastic audience withprice-conscious drivers who want the right car for their lifestyle, with allthe quality, dependability, comfort and safety we build into every Toyota."

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada