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Toyota reveals Prius v, a green car for the family

Toyota reveals Prius v, a green car for the family

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After having shaken things up with the announcement of a wider Prius lineup, Toyota has finally released the details on the 2012 v, which will be aimed at active young families when it hits dealerships this fall.

V stands for versatility, reflecting the unique nature of the car. The latest Prius can accommodate five people with four different seat configurations, thanks to a 60/40 split rear bench and fold-flat front passenger seat.

The hatch uncovers 34.3 cubic feet of storage space. Bob Carter, Toyota Division Group Vice President and General Manager, says the Prius v has “more cargo space than 80% of small SUVs”.

Photo: Toyota

The cabin also features SofTex material. Lighter and similar to leather, SofTex is water and stain resistant and easy to clean, qualities any family can appreciate.

Powered by a rear-wheel-drive system built around a 1.8-litre, 98-hp, four-cylinder mill, the Prius shouldn’t burn more than 5.35 L/100 km on the road and 5.88 L/100 km in town according to Toyota.

The Prius v has a 0.29 drag coefficient and features a recalibrated suspension, seven standard airbags, a start/stop system, push-button start and a rear-view camera.

There’s also a choice of four modes, Normal, Power, Eco and EV, to suit any driving style.

On the technology front, the v offers, at no extra charge, hands-free calling via Bluetooth, six loud speakers and a 6.1-inch screen that allows you to manage audio and video files and fully integrates with the iPhone. The same screen also serves as the command centre for Toyota’s new infotainment system, Entune.