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Toyota to build a car live on Twitter

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Khatir Soltani
On Wednesday, June 19th, Toyota will broadcast hundreds of tweets that will follow the production of a new Toyota Auris Hybrid at its Burnaston, U.K. plant. You can follow @toyotafactory and #f2f from 6 a.m. BST (1 a.m. EDT).

Of course, lots of pictures and videos will accompany the tweets. The event will last 14 hours straight and cover the 325 separate processes on the assembly line alone, not to mention quality control.

Throughout the day, followers will be able to interact with members of the Toyota workforce, adding their comments and asking questions. More detailed information resources including specially commissioned film footage will also be available via Twitter.

Toyota to build a car live on Twitter
Photo: Toyota


Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada