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Chicago 2017: LEGO Volkswagen Atlas on display, special Weekend Edition launched

The all-new 2018 Volkswagen Atlas will go on sale in the spring, but at the 2017 Chicago Auto Show today, the company demonstrated how this 7-passenger SUV can be enhanced with smart accessories in a new concept, the Atlas Weekend Edition.

A throwback to the “Weekender” packages offered on the classic Vanagon and Eurovan pop-up camper models, the VW Atlas Weekend Edition integrates several available accessories that maximize its versatility with innovative cargo solutions, starting with a modern variation of the pop-up roof—the Urban Loader cargo box.

When empty, the Urban Loader offers a sleek, minimized appearance; when needed for hauling, it can expand to a 501L container. In addition, the Weekend Edition features base carrier bars for attaching accessories for skis, snowboards, kayaks or bikes. Reaching the extra roof storage or helping small children into the vehicle is easy with practical side steps.

Inside the Atlas Weekend Edition, a robust cargo divider provides a safe, pet-friendly barrier behind the second row. The latter also features an innovative universal tablet mount that allows passengers to bring any popular variety of touchscreen tablet along for a getaway.

Other Volkswagen accessories built into the Atlas Weekend Edition concept include window and hood deflectors, a heavy-duty trunk liner with seat-back coverage, a privacy cargo cover, all-weather rubber mats, splashguards, and wheel locks.

Also featured at the 2017 Chicago Auto Show is a custom-built display made of more than 20,000 LEGO bricks (see photo above). The idea was to highlight the evolution of Volkswagen design and the journey of VW vehicles with American families through the decades.