The communication platform covers all car models and is to be used in all types of media - from newspapers, the Web, radio and TV to the way dealers communicate in their showrooms. This summer, film material was produced in Barcelona, Spain, for the Volvo C30, C70, XC60 and DRIVe models.
In the printed media, the campaign gets under way first with pictures of cars but in the future pictures of people will be included.
"There's more to life than a Volvo. That's why you drive one" was created in cooperation with advertising agencies Arnold/Nitro, 4D and Mindshare.
The first market to launch the campaign was Spain. The UK campaign got under way in mid-August. This autumn, starting in mid-September, the campaign will be gradually rolled out on one market after the next.
"This is a platform with which we are going to live a long time. We will also use it for the launch of our forthcoming models," says Michael Persson.
photo:Volvo
In the printed media, the campaign gets under way first with pictures of cars but in the future pictures of people will be included.
"There's more to life than a Volvo. That's why you drive one" was created in cooperation with advertising agencies Arnold/Nitro, 4D and Mindshare.
The first market to launch the campaign was Spain. The UK campaign got under way in mid-August. This autumn, starting in mid-September, the campaign will be gradually rolled out on one market after the next.
"This is a platform with which we are going to live a long time. We will also use it for the launch of our forthcoming models," says Michael Persson.
 |
photo:Volvo