Sexy Swede Could Be Hot Item Come Spring 2006
Think Volvo and most people conger up images of new models such as the S40, V50 and XC90 V8... even a few of Volvo's older products may
come to mind, like the recently freshened S80 and XC70. But one product that seems to have simply vanished without a trace is the sporty C70. A child of the '90s, it was Volvo's return to the two-door market, a segment it hadn't occupied since the '80s rear-wheel drive Bertone-designed 780. While sales of the C70 were never as brisk or plentiful as Volvo had imagined, a convertible soon followed, carrying the old-shape 70 series platform well into the new millennium.
Having merely dipped its toes into the sports coupe industry the first time around, Volvo is now returning to the scene with the backing of a much invigorated model lineup, and with that a much sportier and stronger brand image. The new 2006 C70 takes Volvo in an entirely new direction with its innovative new three-piece folding hardtop roof, allowing the second generation C70 to be both a coupe and a convertible. When the roof is stowed away, the C70 offers
passengers the sunny skies and wind-in-the-hair fun, however, when the sleek and rakish profile of the metal folding roof is raised, it seals out the elements and bad weather. A first for North American premium segment convertibles equipped with seating for four adults, the C70 is a no compromises convertible for all reasons and all seasons.
Though its name may say '70', the new convertible should have been called the C50 being that it's based off the compact S40 sedan/V50wagon, two models that ride on a variation of Ford's C1 platform which also underpin the Mazda3, Mazda5, and the European Ford Focus.
Think Volvo and most people conger up images of new models such as the S40, V50 and XC90 V8... even a few of Volvo's older products may
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| The new 2006 C70 takes Volvo in an entirely new direction with its innovative new three-piece folding hardtop roof. (Photo: Volvo of America) |
Having merely dipped its toes into the sports coupe industry the first time around, Volvo is now returning to the scene with the backing of a much invigorated model lineup, and with that a much sportier and stronger brand image. The new 2006 C70 takes Volvo in an entirely new direction with its innovative new three-piece folding hardtop roof, allowing the second generation C70 to be both a coupe and a convertible. When the roof is stowed away, the C70 offers
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| The windshield is much more curved to flow into the raked roofline, promoting a sleeker shape. (Photo: Volvo of America) |
Though its name may say '70', the new convertible should have been called the C50 being that it's based off the compact S40 sedan/V50wagon, two models that ride on a variation of Ford's C1 platform which also underpin the Mazda3, Mazda5, and the European Ford Focus.