GM Shows Personalized OEM 'Aftermarket' Products at SEMA
LAS VEGAS: To meet customer preferences, General Motors is considering parts packages for its products that would reflect their special interests.
So some day soon such groups as pet lovers, business travelers, sportsmen, tailgate partiers and others might be able to buy a package of equipment to transform their vehicle into something that better suits their tastes.
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| Specialty packages serve consumer demand while helping GM take a bigger slice of the ever-growing aftermarket business. (Photo: General Motors) |
David Poole of GM's Specialty Parts Organization said in an interview at the SEMA aftermarket show here recently that he's thinking about such packages as a way to service consumer demand, though it probably doesn't hurt that such things might also help GM take a bigger slice of the ever-growing aftermarket business.
Whatever GM's motivation for offering more accessories (either singly or in packages), it will mean increased opportunities for buyers to personalize their vehicles to suit their tastes and to get the cost of that personalization on their monthly loan or lease payments, which is an important development for consumers.
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| Pet lovers, business travelers, sportsmen, tailgate partiers and others will be able to customize their rides right from the dealership. (Photo: General Motors) |
If you order the vehicle from a dealer and then buy accessories for it from another business, you have to make arrangements to pay for the vehicle and then separate arrangements to pay the entire cost of the parts right away, in cash, check, credit card or whatever.
Ordering parts from GM or some other car companies when you buy your new vehicle allows you to put most or all of the parts (it depends upon the specific equipment) on the overall purchase price. You still have to pay for the extra parts, of course, but as an increment on your monthly car payment, and lately those payments are often zero-interest arrangements.