Another insight for exhibitors at the New York City auto show is that more than half of the survey takers say they really cannot identify or differentiate among the many makes and models on the road today. Most say that until they are ready to purchase a car, they pay little attention to auto news. Yet 60 percent describe themselves as loving to drive and on average spend 1.2 hours per day in an automobile.
When it comes to purchase decisions of overwhelming importance to the respondents were service and reliability, price, safety and fuel efficiency. Over 80 percent of respondents reported that they currently own a car and just under half are planning to buy a new car within two years.