The interior continues the two-tone color scheme with heated front seats covered in Dark Slate leather with Light Slate accents, and the winged Chrysler badge embossed onto the head restraints. The door trim panels continue the color scheme, as do the floor mats, and instrument panel with its Midnight Blue cluster bezels.
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| The interior of the PT Dream Cruiser Series 3 continues its two-tone color scheme inside. The car features two-tone seats (not shown), but note that the instrument panel is accented with Midnight Blue cluster bezels that match the vehicle's exterior, while the leather wrapped steering wheel features Satin Silver spokes, plus there are chrome accents on the shifter bezel. (Photo: Joseph Cabadas, Canadian Auto Press) |
The Dream Cruiser Series 3 went on sale in North America in August with a manufacturers suggested retail price of USD$28,810 (excluding the $590 destination charge) or CAD$35,340 while the factory powertrain warranty is seven-years/70,000 miles (115,000 kilometre). Canadian customers also receive roadside assistance.
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| With the success experienced by Chrysler, cars like the Toyota Matrix seem aimed at the market segment that the Cruiser has carved out for itself. (Photo: Toyota) |
"The PT Cruiser is extremely important to us," said Larry Lyons, DCX vice president, Small Vehicle Product Team, one of the four "platform heads" of the Chrysler Group. "It is a high volume product. Since we've introduced this package, there's been a lot of people chasing it, but I don't think anyone can match the styling."
Since the PT Cruiser came out in 1999, Toyota and General Motors brought out the Matrix and Pontiac Vibe, respectively, while Honda launched the Element and BMW has had great success with its MINI Cooper brand in the U.S. and Canada. These are vehicles that seem aimed at the market segment that the Cruiser has carved out for itself. Meanwhile, the number of entries in the small vehicle market is growing and fragmenting as more manufacturers participate in the segment, Lyons said.