Interview with the truck of the year
I'm here right now with the Chevrolet Silverado, and today we're going to talk about his recent makeover, his recent award as well as his future projects.
Silverado on his exterior appearance
MD: It's nice to see you again, Silverado. You look bigger than before, have you gained a little weight?
CS: Actually, I'm a little shorter and larger than before, but overall, I'm about the same size. However, I've been working out for a while, so maybe it's my bulging fenders that give you the impression that I'm bigger. I really wanted to keep that family resemblance, and I think that I now look more like my little brother, the Colorado.
MD: A tougher appearance isn't a bad thing, as your enemies are getting better and better.
CS: Yeah, well, I looked a little soft compared to the Dodge Ram and the Ford F-150. And I know those Asian guys at the gym are pumping serious iron, especially that Toyota Tundra dude. He can't possibly grow that much in so little time, I'm sure he's on steroids. I'm not scared of the Nissan Titan, even with his pretentious name. You should see me in my 2500HD suit, which will be on sale later this year; I think I look pretty good.
Silverado on his improved ride
MD: I must say that your ride comfort has improved a lot. The floatiness sensation is reduced, and you're very easy to drive.
CS: Since the F-150's makeover three years ago, it pretty much offered the best ride, and I couldn't let him go on any longer with that claim. I tend to think that my ride is now comparable to his, maybe even a little better.
MD: For the 1500 series pickups, there are three types of cabs, three bed lengths, several trim levels and packages, countless options, five engines and two transmissions... don't you think this is too complex to sort out for the typical pickup buyer?
CS: Not at all. The typical buyer, as you say, wants a truck that's tailored to his or her needs, and having all that choice is excellent. Don't forget that me and my cousin, the GMC Sierra, sell about a million combined copies every year in North America; that's a lot of buyers to satisfy. Besides, ordering a Ford F-150 or a Dodge Ram isn't any better.
I'm here right now with the Chevrolet Silverado, and today we're going to talk about his recent makeover, his recent award as well as his future projects.
 |
| The 2007 Silverado received the Truck of the Year Award at the Detroit Auto Show in January. |
Silverado on his exterior appearance
MD: It's nice to see you again, Silverado. You look bigger than before, have you gained a little weight?
CS: Actually, I'm a little shorter and larger than before, but overall, I'm about the same size. However, I've been working out for a while, so maybe it's my bulging fenders that give you the impression that I'm bigger. I really wanted to keep that family resemblance, and I think that I now look more like my little brother, the Colorado.
MD: A tougher appearance isn't a bad thing, as your enemies are getting better and better.
CS: Yeah, well, I looked a little soft compared to the Dodge Ram and the Ford F-150. And I know those Asian guys at the gym are pumping serious iron, especially that Toyota Tundra dude. He can't possibly grow that much in so little time, I'm sure he's on steroids. I'm not scared of the Nissan Titan, even with his pretentious name. You should see me in my 2500HD suit, which will be on sale later this year; I think I look pretty good.
 |
| The look of the Silverado is more aggressive than before. |
Silverado on his improved ride
MD: I must say that your ride comfort has improved a lot. The floatiness sensation is reduced, and you're very easy to drive.
CS: Since the F-150's makeover three years ago, it pretty much offered the best ride, and I couldn't let him go on any longer with that claim. I tend to think that my ride is now comparable to his, maybe even a little better.
MD: For the 1500 series pickups, there are three types of cabs, three bed lengths, several trim levels and packages, countless options, five engines and two transmissions... don't you think this is too complex to sort out for the typical pickup buyer?
CS: Not at all. The typical buyer, as you say, wants a truck that's tailored to his or her needs, and having all that choice is excellent. Don't forget that me and my cousin, the GMC Sierra, sell about a million combined copies every year in North America; that's a lot of buyers to satisfy. Besides, ordering a Ford F-150 or a Dodge Ram isn't any better.