One of VW's recent marketing campaigns has struck gold. Again.
Real Racing GTI is a free app for the Apple iPhone that has been downloaded over 4.3 million times since it's been released. The game also includes specs and features for the new GTI, and using the phone's GPS capability, one could easily find a local dealer and check out the car.
Compared to the 2009 model, VW claims an increase in sales leads and test drives of over 80%.
A video summary of the Real Racing GTI campaign has been released by AKQA, a marketing agency that develops mobile phone applications.
photo:Volkswagen
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Real Racing GTI is a free app for the Apple iPhone that has been downloaded over 4.3 million times since it's been released. The game also includes specs and features for the new GTI, and using the phone's GPS capability, one could easily find a local dealer and check out the car.
Compared to the 2009 model, VW claims an increase in sales leads and test drives of over 80%.
A video summary of the Real Racing GTI campaign has been released by AKQA, a marketing agency that develops mobile phone applications.
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photo:Volkswagen