As reported by Volkswagen
With the Amarok
, Volkswagen Commercial Vehicles is now also entering the segment of mid-range pick-ups, representing an annual market volume of two million vehicles worldwide. The Amarok is not only the fourth model series of the Volkswagen Commercial Vehicles brand, it is also the first 1-tonne class pick-up to be developed in Germany. The new model unifies the robustness demanded of a pick-up with innovative technology, high safety standards and top values in fuel efficiency, comfort and ergonomics. Production is about ready to begin at our “Pacheco” plant in Buenos Aires, Argentina.
The Amarok is launching worldwide in a four-door version with “double cab” – a “single cab” will debut in the first half of 2011. Conceptually and stylistically, the Amarok – up to 5.25 meter long – is a pick-up that looks like it came right out of the pages of a stylish copybook. Its body, set upon a ladder frame, clearly reflects properties of the new Volkswagen design DNA. As usual, the emphasis here is on horizontal lines, a clear interplay of surfaces and precision.
Unifying the horizontal headlights and grille into a single design element is a characteristic of the Volkswagen face for the new era. The louvres and decorative trim of the radiator grille are styled with a distinctive love for details. Extending back from the front face is a surface that develops over the fender contour to the side windows and encloses them in an arch. The defined curvatures of the side panels and engine bonnet lend the sculpted Amarok a truck-like stability supported by amply sized wheel housings.
Finally, the VW logo crowns the smooth surface of the tailgate, framed by rear lights whose distinctive signature is a characteristic night design. Even in the styling of the bumper and its form fit to the truck body, the high standards of its designers show through, and this sets the Amarok apart from the competitive field as a genuine Volkswagen with quality and precision.
Key markets for the Amarok are South America, South Africa and Australia; in these markets pick-ups are some of the most sought after recreational and commercial vehicles, because of their versatility. Thanks to its efficient drive technology and tremendous versatility, the Amarok is also expected to be a trendsetter in the contemporary pick-up class in Europe. Its market launch in South America is scheduled for early 2010, and Europe will follow in the second half of 2010.