As reported by MINI
MINI is showcasing various visions for individual mobility in the world of tomorrow at the 2010 North American International Auto Show (NAIAS) in Detroit. The MINI Beachcomber Concept, for example, whets the appetite of the connoisseur and enthusiast for the fun moments in life. Radically open, it offers yet a further outlook at a future model from MINI. Four seats each with their own door, overall length of more than four metres or 158", as well as four-wheel drive – these highlights characterise this new interpretation of that unique MINI feeling.
The MINI E, in turn, stands for ultra-clean and efficient driving qualities of the future in the spirit of sustained mobility. In a field test which started in the USA and now is also being conducted at various locations in Europe, the MINI E presents the potentials of all-electric motoring absolutely free of CO2 in everyday traffic.
Over and above these highlights for the future, the current MINI range enlarged once again in the 2010 model year is making a truly innovative, versatile and up-to-date appearance at the 2010 NAIAS. The MINI, MINI Clubman, and the new MINI Convertible stand out from all the others in Detroit from 16–24 January 2010 as a model family with individual highlights and different character from one model to the other, further enhanced by a wide range of engines and equipment options. One example is that the open-air model in the brand only introduced last year will also be available in the North American car markets as the MINI Cooper Convertible, the MINI Cooper S Convertible, and the MINI John Cooper Works Convertible.
Apart from highly expressive and powerful design, the agility typical of the brand, unique premium quality and a wide range of customisation options, exemplary fuel efficiency is the most important feature shared by all models in the MINI range. All current models benefit from the technologies introduced as part of the MINIMALISM philosophy to reduce both fuel consumption and emissions. And since the optimisation of efficiency does not mean giving up driving pleasure, MINI offers a particularly attractive range of models also meeting the growing awareness for superior sustainability and economy.
MINI consistently continuing its initiative in the US automobile market.
With this young, versatile and up-to-date range of models, MINI is continuing its successful initiative in the US automobile market also in the year 2010. Also because the USA remains the world’s single largest market for MINI, the brand will continue to consistently expand its dealer network in the USA in 2010, maintaining its policy of long-term expansion. So for the first time this year the MINI dealer network in the United States will comprise more than 100 dealers from coast to coast.
MINI is showcasing various visions for individual mobility in the world of tomorrow at the 2010 North American International Auto Show (NAIAS) in Detroit. The MINI Beachcomber Concept, for example, whets the appetite of the connoisseur and enthusiast for the fun moments in life. Radically open, it offers yet a further outlook at a future model from MINI. Four seats each with their own door, overall length of more than four metres or 158", as well as four-wheel drive – these highlights characterise this new interpretation of that unique MINI feeling.
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| MINI Clubman |
The MINI E, in turn, stands for ultra-clean and efficient driving qualities of the future in the spirit of sustained mobility. In a field test which started in the USA and now is also being conducted at various locations in Europe, the MINI E presents the potentials of all-electric motoring absolutely free of CO2 in everyday traffic.
Over and above these highlights for the future, the current MINI range enlarged once again in the 2010 model year is making a truly innovative, versatile and up-to-date appearance at the 2010 NAIAS. The MINI, MINI Clubman, and the new MINI Convertible stand out from all the others in Detroit from 16–24 January 2010 as a model family with individual highlights and different character from one model to the other, further enhanced by a wide range of engines and equipment options. One example is that the open-air model in the brand only introduced last year will also be available in the North American car markets as the MINI Cooper Convertible, the MINI Cooper S Convertible, and the MINI John Cooper Works Convertible.
Apart from highly expressive and powerful design, the agility typical of the brand, unique premium quality and a wide range of customisation options, exemplary fuel efficiency is the most important feature shared by all models in the MINI range. All current models benefit from the technologies introduced as part of the MINIMALISM philosophy to reduce both fuel consumption and emissions. And since the optimisation of efficiency does not mean giving up driving pleasure, MINI offers a particularly attractive range of models also meeting the growing awareness for superior sustainability and economy.
MINI consistently continuing its initiative in the US automobile market.
With this young, versatile and up-to-date range of models, MINI is continuing its successful initiative in the US automobile market also in the year 2010. Also because the USA remains the world’s single largest market for MINI, the brand will continue to consistently expand its dealer network in the USA in 2010, maintaining its policy of long-term expansion. So for the first time this year the MINI dealer network in the United States will comprise more than 100 dealers from coast to coast.
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| MINI Cooper Convertible |