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Montreal AutoShow 2010: SCION brings high style, urban savvy style

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Khatir Soltani
As reported by Toyota

(MONTREAL) – Those who are members of the SCION Nation or want to find out more about it can do so at the Montreal International Auto Show. That’s where SCION makes its official full lineup Canadian debut with three highly customized, urban aware models.

2010 Scion tC

“SCION drivers are a new generation of new and enthusiastic car buyers who feel it’s important that what they drive expresses their individuality in the same fashion as their clothes, music and lifestyle in general,” noted Larry Hutchinson, Director for SCION. “The SCION generation represents one of the fastest-growing demographics in Canada, and many of its members are still looking to buy their first car. For these people, we are pleased to have three stand-out examples of the promise and potential of SCION in Montreal.”

Members of Canada’s SCION Nation can see these exciting models at the Montreal International Auto Show – January 15-24 at the Palais des congrès.

“SCION’s first 45 Dealers have been selected and all are gearing up for our official Canadian launch in September, 2010,” Hutchinson continued. “Our urban savvy, high style, highly customizable models are exactly the type of vehicles that customers have told us they want and we look forward to reaching out to this new generation of Canadian drivers in a way that is relevant to their unique lifestyles. To get things rolling, we have just relaunched our Canadian web site and SCION can be found at Igloofest in Montreal this week.”

2010 Scion xD

2010 Scion xB


photo:Scion
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada