When you’re in a slump, the best thing you can do as a vehicle manufacturer is offer alluring incentives. That’s what Honda and luxury division Acura have done, and despite a very slow start to the 2010 calendar year, they are now matching last year’s sales.
Let’s not get too excited yet. 2009 wasn’t very good for vehicle sales. But every little victory is worth highlighting.
Acura’s sales in November increased by 54% compared to the same period last year. Honda’s sales went up by 18.5%. The domestic brands racked up another good month of sales as well, as Chrysler (33%), Ford (16%) and GM (34.5%) all posted sales increases.
Toyota (-25%) and Lexus (-18%) are struggling once again, despite the addition of Scion which sold 247 cars in October and 255 in November.
All manufacturers combined, light vehicle sales climbed by 13.6% compared to November 2009. Once again, trucks were in high demand (26.6%), increasing their market share to 54%.
Source : Desrosiers Automotive Report
Let’s not get too excited yet. 2009 wasn’t very good for vehicle sales. But every little victory is worth highlighting.
Acura’s sales in November increased by 54% compared to the same period last year. Honda’s sales went up by 18.5%. The domestic brands racked up another good month of sales as well, as Chrysler (33%), Ford (16%) and GM (34.5%) all posted sales increases.
Toyota (-25%) and Lexus (-18%) are struggling once again, despite the addition of Scion which sold 247 cars in October and 255 in November.
All manufacturers combined, light vehicle sales climbed by 13.6% compared to November 2009. Once again, trucks were in high demand (26.6%), increasing their market share to 54%.
| November | Current Month | YTD | ||||
| 2010 | 2009 | 10/09 | 2010 | 2009 | 10/09 | |
| Acura | 1449 | 941 | 54.0% | 15561 | 15555 | 0.0% |
| Audi | 968 | 1086 | -10.9% | 13659 | 10609 | 28.7% |
| BMW | 2510 | 2083 | 20.5% | 24950 | 22876 | 9.1% |
| Chrysler | 15199 | 11418 | 33.1% | 189750 | 148656 | 27.6% |
| Ford | 18375 | 15895 | 15.6% | 248405 | 206957 | 20.0% |
| General Motors | 20122 | 14958 | 34.5% | 226498 | 233113 | -2.8% |
| Honda | 9427 | 7955 | 18.5% | 112633 | 112088 | 0.5% |
| Hyundai | 7739 | 7022 | 10.2% | 112403 | 98079 | 14.6% |
| Infiniti | 593 | 563 | 5.3% | 7659 | 6592 | 16.2% |
| Jaguar | 55 | 50 | 10.0% | 723 | 747 | -3.2% |
| Kia | 4022 | 3464 | 16.1% | 50843 | 43473 | 17.0% |
| Land Rover | 227 | 196 | 15.8% | 2357 | 1763 | 33.7% |
| Lexus | 1053 | 1284 | -18.0% | 13407 | 14567 | -8.0% |
| Mazda | 5293 | 5117 | 3.4% | 73444 | 69411 | 5.8% |
| Mercedes-Benz | 2495 | 2071 | 20.5% | 26552 | 22457 | 18.2% |
| MINI | 446 | 346 | 28.9% | 4186 | 3954 | 5.9% |
| Mitsubishi | 1742 | 1174 | 48.4% | 17755 | 18177 | -2.3% |
| Nissan | 5193 | 4749 | 9.3% | 70345 | 67284 | 4.5% |
| Porsche | 168 | 125 | 34.4% | 1873 | 1575 | 18.9% |
| Saab | - | 25 | -100.0% | - | 724 | -100.0% |
| smart | 136 | 169 | -19.5% | 1875 | 2441 | -23.2% |
| Subaru | 2567 | 2215 | 15.9% | 25457 | 21089 | 20.7% |
| Suzuki | 655 | 713 | -8.1% | 8491 | 11596 | -26.8% |
| Toyota | 11116 | 14829 | -25.0% | 148881 | 172841 | -13.9% |
| Volkswagen | 3934 | 3190 | 23.3% | 41651 | 36854 | 13.0% |
| Volvo | 497 | 484 | 2.7% | 6102 | 5917 | 3.1% |
| Light Vehicle sales | 115981 | 102122 | 13.6% | 1445460 | 1349395 | 7.1% |
| Passenger Car | 50995 | 50787 | 0.4% | 662664 | 696554 | -4.9% |
| Light Truck | 64986 | 51335 | 26.6% | 782796 | 652841 | 19.9% |
| GM/Ford/Chrysler | 53696 | 42271 | 27.0% | 664653 | 588726 | 12.9% |
| Import Nameplates | 62285 | 59851 | 4.1% | 780807 | 760669 | 2.6% |
| Sales History | 2006 | 2007 | 2008 | 2009 | 2010 | 10/09 |
| January | 86.2 | 91.2 | 102.8 | 76.9 | 81.6 | 6.2% |
| February | 97.4 | 97.0 | 111.0 | 80.2 | 100.2 | 24.9% |
| March | 151.3 | 150.7 | 150.0 | 127.5 | 145.4 | 14.1% |
| April | 155.1 | 169.0 | 175.2 | 143.9 | 149.7 | 4.0% |
| May | 168.2 | 185.5 | 184.5 | 154.0 | 154.3 | 0.2% |
| June | 157.3 | 169.2 | 159.5 | 138.5 | 154.6 | 11.6% |
| July | 141.6 | 142.4 | 149.5 | 139.9 | 148.8 | 6.3% |
| August | 153.6 | 158.4 | 147.0 | 135.4 | 136.1 | 0.5% |
| September | 135.8 | 131.8 | 134.1 | 129.5 | 135.1 | 4.3% |
| October | 118.4 | 120.9 | 122.7 | 121.5 | 123.2 | 1.4% |
| November | 123.5 | 117.3 | 105.2 | 102.1 | 116.0 | 13.6% |
| December | 126.3 | 119.9 | 94.4 | 111.2 | ||
| Full Year | 1614.7 | 1653.4 | 1636.0 | 1460.6 | ||
| Note: Sales figures above are in thousands. | ||||||