To let customers know product information and what cars are in stock any time of the day or night, Waters Mazda in London is pioneering a new customer service using touch screens.
Accessed from the pavement, the screen appears like a cash point machine. Similar to those used at motor shows, it displays Mazda product information and can be updated remotely.
Mark Cameron, sales director for Mazda UK, explains: "Crowded city centre locations are ideal for this sort of installation. Waters is a high street location and so they have limited room to display used car stock. With this touch screen, customers can access the entire used car stock held by Waters at any of their locations, book a test drive or a service at any time of the day or night".
“There are several more locations where it could work due to high levels of potential customers passing by on foot. Touch screens are hugely popular at motor shows and you only have to look at the success of the interactive phones to realize that people love to engage with this type of technology. We should know within three months how popular it has been and then we can decide where to roll it out,” concluded Mark Cameron.
Waters Mazda, based in Barnet in the north of London, plans to run the system as a pilot for up to six months.
Accessed from the pavement, the screen appears like a cash point machine. Similar to those used at motor shows, it displays Mazda product information and can be updated remotely.
 |
| Photo: Mazda |
Mark Cameron, sales director for Mazda UK, explains: "Crowded city centre locations are ideal for this sort of installation. Waters is a high street location and so they have limited room to display used car stock. With this touch screen, customers can access the entire used car stock held by Waters at any of their locations, book a test drive or a service at any time of the day or night".
“There are several more locations where it could work due to high levels of potential customers passing by on foot. Touch screens are hugely popular at motor shows and you only have to look at the success of the interactive phones to realize that people love to engage with this type of technology. We should know within three months how popular it has been and then we can decide where to roll it out,” concluded Mark Cameron.
Waters Mazda, based in Barnet in the north of London, plans to run the system as a pilot for up to six months.