Lots of car companies besides Lincoln will sell you an in-car navigation system, and generally speaking they're not inexpensive. But if they're saving you time and fuel and increasing your security levels, they might be worth considering.
Route guidance is also available as part of GM's OnStar service, but that involves calling up an advisor to get your vehicle's precise location and then having to remember or write down directions. The built-in systems give you running directions based on your location at any second and never nag, which leads us to the other findings of the Lincoln survey.
The survey also found that "some traditional gender stereotypes hold true when it comes to driving and directions." For example, among vehicle owners, women (61 percent) are more likely than men (42 percent) to stop and ask for directions when lost, and 26 percent of men will be lost for one-half hour or more before taking any action. In addition, women (75 percent) are more likely than men (61 percent) to always make sure they have directions before starting a road trip to a new destination.
Yet, men (75 percent) are more likely than women (60 percent) to keep a map in the car and to consult that map when lost (36 percent of men versus 19 percent of women). In addition, men (36 percent) are more likely than women (26 percent) to have in-vehicle experience with a GPS/navigation system.
"Overall, consumers are seeking greater ease and convenience when navigating new roads, whether for summer travel or local explorations," says Andrea Bowes Chowanic, the navigation product planner for the Ford Motor Company.
Chowanic says this is why the company has developed a "next generation navigation system for Lincoln Zephyr that demonstrates a continual enhancement of the in-vehicle navigation experience and offers new features, such as citing specific street names when providing directions."
This next generation DVD-based navigation system will be available as an option on the all-new 2006 Lincoln Zephyr, a mid-size, five-passenger sedan that will be available this fall in Lincoln stores across Canada.
photo:Lincoln Division of Ford
Route guidance is also available as part of GM's OnStar service, but that involves calling up an advisor to get your vehicle's precise location and then having to remember or write down directions. The built-in systems give you running directions based on your location at any second and never nag, which leads us to the other findings of the Lincoln survey.
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| (picture: Ford Motor Company) |
Yet, men (75 percent) are more likely than women (60 percent) to keep a map in the car and to consult that map when lost (36 percent of men versus 19 percent of women). In addition, men (36 percent) are more likely than women (26 percent) to have in-vehicle experience with a GPS/navigation system.
"Overall, consumers are seeking greater ease and convenience when navigating new roads, whether for summer travel or local explorations," says Andrea Bowes Chowanic, the navigation product planner for the Ford Motor Company.
Chowanic says this is why the company has developed a "next generation navigation system for Lincoln Zephyr that demonstrates a continual enhancement of the in-vehicle navigation experience and offers new features, such as citing specific street names when providing directions."
This next generation DVD-based navigation system will be available as an option on the all-new 2006 Lincoln Zephyr, a mid-size, five-passenger sedan that will be available this fall in Lincoln stores across Canada.
photo:Lincoln Division of Ford
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