As reported by Jaguar
MAHWAH, N.J.,– This year marks the 75th anniversary of the Jaguar name and 75 years of looking forward, designing and building cars that represent the very best of technical innovation, design leadership and sporting success.
Mike O'Driscoll, Managing Director of Jaguar Cars, said, "In 2010, we celebrate our past, and 75 years of designing and building cars that celebrate the art of automobile making. We're also celebrating the promise of the future, and the introduction of the all-new XJ sedan. In just three years, we've completely revitalized the Jaguar line-up with the launch of three beautiful, fast cars."
During the year we will celebrate our 75th anniversary at some of the world's most glamorous automotive settings, including the Goodwood Festival of Speed and Revival in the U.K.; the Amelia Island Concours d’Elegance in Florida and the Concours d’Elegance at Pebble Beach in the U.S. and at the Mille Miglia classic in Italy. Jaguar is also returning to the racetrack with its new JaguarRSR XKR GT2 and will compete in the American Le Mans Series (ALMS).
Just a few years ago, we set out to re-make Jaguar and to revitalize the model range. We started in 2008 with the introduction of the all-new, award-winning XF. This four-door, five-seat car has the looks of a coupe and the heart of a sports car. In 2009, we re-engineered the XK coupe and convertible, in the process creating one of the world's great grand tourers. Very shortly in 2010, we will begin selling the ground-breaking, new 2011 XJ which incorporates all of the virtues that make a great Jaguar.
William Lyons founded Swallow Sidecars in 1922, and went on to create a range of "SS"-branded motorcycle sidecars and automobiles in the 1920s and early 1930s. When it came to the launch of the all-new SS 100 in 1935, Lyons wanted a new and evocative name for his cars. After asking his advertising agency for suggestions, Lyons chose a daring new name, and the SS 100 sports car became the world's first Jaguar.
The Jaguar name was an ideal choice. It represented a feline grace and elegance, plus the power and agility that set his cars apart. He once said that a car "was the closest thing we can create to something that is alive;" a sentiment that has stood the test of time. That new brand name captured the essence of all of the cars created from that point forward.
MAHWAH, N.J.,– This year marks the 75th anniversary of the Jaguar name and 75 years of looking forward, designing and building cars that represent the very best of technical innovation, design leadership and sporting success.
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Mike O'Driscoll, Managing Director of Jaguar Cars, said, "In 2010, we celebrate our past, and 75 years of designing and building cars that celebrate the art of automobile making. We're also celebrating the promise of the future, and the introduction of the all-new XJ sedan. In just three years, we've completely revitalized the Jaguar line-up with the launch of three beautiful, fast cars."
During the year we will celebrate our 75th anniversary at some of the world's most glamorous automotive settings, including the Goodwood Festival of Speed and Revival in the U.K.; the Amelia Island Concours d’Elegance in Florida and the Concours d’Elegance at Pebble Beach in the U.S. and at the Mille Miglia classic in Italy. Jaguar is also returning to the racetrack with its new JaguarRSR XKR GT2 and will compete in the American Le Mans Series (ALMS).
Just a few years ago, we set out to re-make Jaguar and to revitalize the model range. We started in 2008 with the introduction of the all-new, award-winning XF. This four-door, five-seat car has the looks of a coupe and the heart of a sports car. In 2009, we re-engineered the XK coupe and convertible, in the process creating one of the world's great grand tourers. Very shortly in 2010, we will begin selling the ground-breaking, new 2011 XJ which incorporates all of the virtues that make a great Jaguar.
William Lyons founded Swallow Sidecars in 1922, and went on to create a range of "SS"-branded motorcycle sidecars and automobiles in the 1920s and early 1930s. When it came to the launch of the all-new SS 100 in 1935, Lyons wanted a new and evocative name for his cars. After asking his advertising agency for suggestions, Lyons chose a daring new name, and the SS 100 sports car became the world's first Jaguar.
The Jaguar name was an ideal choice. It represented a feline grace and elegance, plus the power and agility that set his cars apart. He once said that a car "was the closest thing we can create to something that is alive;" a sentiment that has stood the test of time. That new brand name captured the essence of all of the cars created from that point forward.
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