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Microsoft strives for ''unifying automotive experience''

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Khatir Soltani
Microsoft helped develop Ford's SYNC and Fiat's Blue & Me infotainment systems, but now the software giant wants to trump Apple, Google, Blackberry and others by creating a “unifying experience -- bringing together all the features and technologies into one common platform,” according to Pranish Kumar, group program manager at Windows Embedded Automotive.

Drivers can already speak by phone, hear traffic conditions, receive e-mails, and find restaurants through their Human-Machine Interface (HMI). But in Microsoft's vision of the future, vehicle intelligence will get more sophisticated.

Furthermore, with its new, expanded role in automobiles, Microsoft (like rival software suppliers, for that matter) will influence the design of numerous cabin functions including steering wheels and seats.

Source: Automotive News
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
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