Prestige and Rolls Royce return to Montreal

Photo: Miranda Lightstone/Auto123.com

There's something quite spectacular about watching a Rolls-Royce roll gently by. Like prestigious poetry in motion, Rolls-Royce vehicles are a thing of beauty, inside and out. And now that beauty has returned to Montreal, Quebec for the first time in an 8-year absence.

Groupe Park Avenue and Holand Automotive Group, awarded the Rolls-Royce franchise rights for Quebec, are ecstatic about the new opening. Presidents and CEOs, Norman Hébert and Gad Bitton expect to sell between 25 and 30 Rolls per year in Quebec. That might not seem like much, but with an average price in the $300,000 range, those numbers are just right. And with the luxury market posting record sales in Canada in 2010 (up 171%), there's a good chance those numbers will be spot on.

Six models will be available at the location just off of Decarie Blvd., conveniently located right across the street from an Aston Martin/Jaguar/Land Rover dealer: the Ghost, Ghost Extended Wheelbase, Phantom, Phantom Coupé, Phantom Extended Wheelbase, and the Phantom Drophead Coupé. Mr. Hébert remarked that the Ghost will probably make up the majority of the sales.

With a brand that represents the pinnacle of opulence and customization, Rolls-Royce is truly the bespoke brand of the automotive world, and now Montreal can fully enjoy the experience.