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Toyota Will Unveil Crown Sedan-Crossover on July 15

| Photo: Toyota
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Derek Boshouwers
It’s expected the future Crown will launch in North America in the summer of 2023, likely as a 2024 model
On the Toyota Crown minisite
On the Toyota Crown minisite | Photo: Toyota

Days after patent images surfaced of Toyota’s conception of the next Crown, which showed a cross between a sedan and a crossover SUV, Toyota has confirmed it will give the model its world premiere this coming July 15th.

Discussion over the format has actually been fed by Toyota, which asks the Sedan or SUV? question on the new mini-website dedicated to the coming model.

Note that the Crown has existed in one form or other in the Toyota universe for close to 70 years in the domestic Japanese and other global markets. This new and transformed version thus represents the 16th generation of the model. Here in North America, it’s felt the future Crown will serve as the replacement for the Avalon, which was cut from the Canadian lineup this year and will suffer the same fate south of the border in 2023.

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There is no confirmed information regarding the powertrain(s) that will make the new Crown go, but there is much speculation there will be hybrid and plug-in hybrid variants, and possibly eventually an all-electric one as well (though not necessarily for all markets). Both two-wheel-drive and four-wheel-drive configurations are expected.

Using the Avalon as yardstick, we can assume the Toyota Crown will be large more than small, and likely be built using the TNGA-K platform that underpins the departing Avalon as well as the Camry and several Lexus models. Reports have the vehicle getting the following dimensions: length 4,930 mm, width 1,840 mm and height 1,540 mm.

Stay tuned for a full reveal on July 15, at least of the model destined for Asian markets.

Patent image for the new Toyota Crown, fig. 1
Patent image for the new Toyota Crown, fig. 1 | Photo: Toyota
Patent image for the new Toyota Crown, fig. 2
Patent image for the new Toyota Crown, fig. 2 | Photo: Toyota
Derek Boshouwers
Derek Boshouwers
Automotive expert
  • Over 5 years' experience as an automotive journalist
  • More than 50 test drives in the past year
  • Participation in over 30 new vehicle launches in the presence of the brand's technical specialists