"Every automaker strives for its own distinctive look," said Annette Smith, Park Avenue brand manager. "Studying Buick's rich history, we unlocked assets that give Buicks instant recognition and have applied them to the new 2003 Park Avenue Ultra."
The new Park Avenue Ultra includes such classic Buick features as a prominent vertical-bar grille and front fender portholes. Portholes - first called "VentiPorts" - are design icons strongly associated with Buick since their introduction in 1949.
Larger wheels, lower profile tires and chrome accents complement the Ultra's 240-horsepower supercharged engine. On the inside, elegant luxury remains Park Avenue's trademark with new Polished Walnut Woodgrain, updated instrument panel graphics and bright aluminum sill plates.
"The overall feeling of Park Avenue Ultra's new styling is bold and aggressive, yet refined," said Smith.
Power and a sportier ride
The 2003 Park Avenue Ultra has better handling and a sportier ride thanks to new 17-inch chrome-plated aluminum wheels, P235/55R17 Goodyear Eagle LS blackwall touring tires and a standard Gran Touring package that features a specially tuned suspension and rear stabilizer bar. These features accompany the standard supercharged 3800 Series II V6 engine. Fuel economy for the Ultra is 18/27.