As for us Canadians, Mercury left our shores as a brand a few years back. Sure a couple of models are still sold here under the Ford blue oval, but despite saying Ford Grand Marquis and Ford Marauder on the web site the cars are still badged Mercury in the flesh. What a confusing marketing mess that is. I'm just glad I'm not on the showroom floor, having to explain it on a daily basis to Canada's perplexed car buyer.
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| Something like the Messenger would be just the car needed to bring some notoriety back to the Mercury nameplate. (Photo: Ford Motor Company) |
While I personally would welcome Mercury back with open arms, as I think their new designs are among the more attractive coming out of Detroit at the present time, it's most likely not going to happen all too soon.
But then again Ford Motor is putting more money behind what had almost become a forgotten brand, building it up as a solid middle step between blue oval base models and top-tier Lincolns. Something like the Messenger would be just the car needed to bring some notoriety back to the Mercury nameplate. Here's hoping.