Its reasonable functionality could help the new convertible in the sales department too, but are the German company's targets overly optimistic. On first view the fact that VW sold 331,000 original Beetle convertibles over 31 years of production is pretty good. But then factor in this seemingly sizable number with 22,000,000 overall Beetle sales and the convertible's total sales number seems fairly insignificant. These things considered, is Volkswagen's forecast that the New Beetle Convertible will make up to 50% of New Beetle sales a bit high? Not really. The times have changed. The 1998 to 2003 model isn't the plebian mode of transportation its forefather was. No, the higher priced New Beetle attracts a wealthier, fashion conscious consumer already, much smaller in collective size than the 'people's car' did in its worst sales year, making this 50% target appear more attainable.
Its relatively inexpensive price, for a convertible, should prove positive to dealers as well. Yes, the New Beetle Convertible is sure to be filled to its teenage girl capacity when any of us catch sight of one zipping between shopping malls this summer. It will most certainly be a popular 16th birthday gift, another status symbol among well-to-do families. But that said its excellent build quality, retrospective styling and improved performance in optional 1.8T trim will no doubt attract professionals and retirees alike.
And why has it taken VW so long to bring to market what seems to most of us like a no-brainer? That question, so far, hasn't been answered. Whatever the reason, it doesn't really matter now. Let's just enjoy it.