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| This 2003 Grand Cherokee Laredo shows its heavy black plastic lower panels, that will be replaced with an all body-color look in 2004. (Photo: DaimlerChrysler) |
And the Grand Cherokee is no pretender. In 4x4 trim it's fully capable of scrambling up rock strewn trails or for that matter, stretches of backcountry without trail at all. Its high ground clearance, capably stiff chassis and well protected undercarriage are features that separate 4WD equipped Jeeps from most alternative SUVs now coming to market.
Last but not least the new redesigned 2004 Grand Cherokee will be available in two new exterior colors, Midnight Blue and Lava Red, both enhancing the next model's exterior styling.
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| Here's a look at the 2004 Grand Cherokee Overland edition, looking especially rich with its new chromed grille. OK, the changes are so subtle that someone might accuse Jeep salespeople of trying to sell the emperor new clothes (do you remember that kids story?) but true Jeep fans will notice the difference. (Photo: DaimlerChrysler) |
Yes the changes to the 2004 Grand Cherokee may be subtle, but big changes aren't yet needed to coax would be buyers into the showroom. The model is still a strong seller, spurred on by its legendary brand recognition as much as the public's general fervor over all things that resemble an SUV.
Of course, Jeep's top model is capable of a great deal more than the majority of its mere look-alike competitors, most of which are clear pretenders when the going gets tough, while the Grand Cherokee offers at least as much and often a great deal more in creature comforts. With its 2004 upgrades, Jeep should be in good enough shape to keep Jeep customers coming back, and even convert a few new ones along the way.