If a compact van similar to the Flexa arrives as a compliment to the next-generation MPV then Mazda will be able to grow its current minivan to Honda Odyssey, Nissan Quest dimensions, allowing it to compete directly with the biggest vans in the industry.
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| Space wagons, or MPVs as they are known in Europe, are a fast growing market segment that Mazda wants to be part of. (Photo: Mazda Canada) |
"The space wagon segment is growing exponentially in many markets around the world--especially Europe," commented Jim O'Sullivan, president and CEO of Mazda North American Operations. "With our engineering know-how and deep consumer understanding, this is a new segment where Mazda can inject even more Zoom-Zoom into the North American market."
Ironically, the "space wagon" segment, which Mazda states is growing throughout the world, especially in Europe, is actually referred to as the MPV, or Multi-Purpose Vehicle class across the Atlantic. MPV's, or space wagons, are popular due to the need for optimizing space and the high cost of fuel in Europe.
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| While it's still unknown if the Flexa will be built, the Mazda press release did drop some hints to the affirmative. (Photo: Mazda Canada) |
While space optimization is important in any market, it's only been within the last year that gasoline prices have skyrocketed to unprecedented levels, making some North American consumers rethink their big vehicle purchases.
But will it come to market here in North America? The press release accompanying the Flexa's launch hinted at such, stating that the project allowed Mazda's design team to "inject some highly potent emotion into the space-wagon segment, while breaking ground for a future product."