But that's not where the Titan's functionality ends. The box itself is coated with an industry-first factory-applied spray-in bedliner, to prevent scratches and corrosion - a $20 million USD capital expenditure on its own. Not only will pickup buyers save money due to not having to buy an aftermarket liner, but Nissan's is covered by its new vehicle warranty.
The Titan's bedside storage compartment is another novel idea. Acting like a mini trunk, the lockable compartment, located just aft of the driver's side rear wheel, is great for holding work items that are prone to getting dirty. After all, why would you want to haul soiled gloves, greasy rags and corroded jumper cables in a cab as nice as the Titan's?
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| Nissan's new $1.43 billion USD manufacturing facility in Canton, Mississippi, during construction. (Photo: Nissan) |
Does it seem like Nissan has made a truck that discriminating North American truck fans will want? There's no doubt it will secure an avid fan base. But two prerogatives were needed before the Japanese brand could even consider launching a competitor in the toughest automotive category around. The first was the need for it to be built domestically, resolved by production being announced at Nissan's new $1.43 billion USD manufacturing facility in Canton, Mississippi. Incidentally, the truck was mostly conceived, developed, styled and engineered in North America as well.