That $61,900 base price, which is actually $12,900 more expensive than the 2004 Discovery S, that incidentally is still available
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| The reason Land Rover has raised LR3 pricing is due to a much higher level of standard equipment in base SE and HSE trim levels. (Photo: Trevor Hofmann, Canadian Auto Press) |
The new price point is actually $4,600 higher than the this year's top-line $57,300 Discovery HSE, which if fully featured with the optional rear seat DVD entertainment package, rear air conditioning, third row seating package, and more, eclipses the new base price by $950 at $62,850. The top-tier 2005 LR3 HSE now starts at $67,900, $10,300 more than last year's HSE. Neither price includes freight or pre-delivery inspection (PDI) costs, which were $995 for 2004 model year Discoverys.
Like I just mentioned, the reason Land Rover has raised LR3 pricing is due to a much higher level of standard equipment in base SE and HSE trim levels. Included standard is Land Rover's Terrain Response technology, plus a Jaguar-derived 300-hp V8 engine and 4-corner,
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| "An excellent value considering the amount of features, content and innovation." (Photo: Land Rover) |
"The all-new LR3 is the most technologically advanced, boldest, Land Rover ever launched in the history of the company," commented Vic Bernardini, president of Aston Martin Jaguar Land Rover Canada. "This premium SUV, with its unmatched versatility and capability, is an excellent value considering the amount of features, content and innovation Land Rover is bringing to the market."
Optional is Land Rover's alpine roof option, which replaces the standard all-steel roof with a power glass sunroof over the drive and front passenger, plus two fixed glass sunroofs over the second and third rows of passengers.