Car Releases

2005 Pininfarina Enjoy Preview

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June 19, 2004

To protect the driver and passenger from unforeseen circumstances during track day, the Enjoy also comes with special Louis Vuitton helmets and driving gear. These

The LV custom-designed race helmets are color-keyed to match the car, and feature a Bang & Olufsen communication system and fitted sunglasses. (Photo: Pininfarina)

aren't run-of-the-mill race helmets in design and equipment either. Finished in the same color scheme as the car's exterior, white shell with a red lining, the helmets look very stylish and should keep the driver and passenger free of road debris while maintaining adequate vision and ventilation. A set of integrated speakers and an intercom system from Bang & Olufsen with hookups to the integrated Beoplayer MP3 changer comprises the audio system. Two leather and neoprene racing suits, one tailored

Although the Pininfarina design house has designed some of the greatest looking cars ever, ironically they've never release one under their own name until now. (Photo: Pininfarina)

for a man and the other a woman, with shoulder, hip and knee protection to increase comfort and cling to the seats better, also come with the car, as do two pairs of custom fitting sunglasses and driving shoes.

"As creator of cars Pininfarina has been making our dreams come true for 75 years. Louis Vuitton is very pleased to contribute to the Enjoy project with all its know-how in the design field," added Yves Carcelle, Chairman of Louis Vuitton.

But one last thing Louis. You weren't responsible for the lame name were you? Was it Andrea's idea? Just think about it for a second. After 75 years of creating some of the most beautiful cars in the world for the most prestigious of automakers, endowed with names such as Cisitalia, Aprilia, Flaminia, Duetto, Maranello, and Scaglietti (OK that last one was named after a famous designer who worked within the firm), Pininfarina's first proprietary car is called the Enjoy? OK, maybe a fluffy name like that would be acceptable if it was attached to a concept car debuting from a Japanese carmaker at the Tokyo auto show, but not from a respected Italian brand. Lose the name Pininfarina.

In the end, Pininfarina will build 75 Enjoys as previously mentioned, with an undisclosed price tag. Being that this is a historically celebratory vehicle with a very limited production run, however, if you must ask the price it's not for you.

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