Believe me, this is not the kind of vehicle that parents should go out and buy for their newly-graduated youngster, at least not without also purchasing some advanced driving tuition to go with it. Of course, BMW understands that only too well, and the company actually offers driving courses through its own BMW Driving School.
Conclusion
BMW's timed release of the new 1-Series couldn't be better. It will certainly pull a lot more customers towards the brand, and once they've tasted steak, I think that it'll be hard for them to go back to burgers, so to speak. I also think that the powerful 135i will produce a firm following of fans for future M vehicle sales, and I think that a few Japanese manufacturers should be more than a little worried by this new "driver's machine".
Yes, BMW gets a big pat on the back from me for this one, and as I'm already booked into an upcoming 1-Series driving day, I can't wait to let one of those puppies off its leash again!
photo:Kevin Corrigan
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| I also think that the powerful 135i will produce a firm following of fans for future M vehicle sales. |
Conclusion
BMW's timed release of the new 1-Series couldn't be better. It will certainly pull a lot more customers towards the brand, and once they've tasted steak, I think that it'll be hard for them to go back to burgers, so to speak. I also think that the powerful 135i will produce a firm following of fans for future M vehicle sales, and I think that a few Japanese manufacturers should be more than a little worried by this new "driver's machine".
Yes, BMW gets a big pat on the back from me for this one, and as I'm already booked into an upcoming 1-Series driving day, I can't wait to let one of those puppies off its leash again!
photo:Kevin Corrigan
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