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2009 Design Challenge at LA Auto Show

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Khatir Soltani
In the spirit of LA’s legendary automotive counter-culture, creative young minds see untapped potential in the V2G. Taking advantage of the simple and user friendly EV architecture, they quickly hack the V2G, take it ‘OFF-GRID’ and begin to explore the virtually endless opportunities of this newly created vehicle segment.

Audi eOra and eSpira

Audi eSpira/eOra
I. Premise: 2030 - Future of the driving environment

Future generations will be born into a comprehensive digital environment. Enchanted by technology, drivers will become accustomed to the convenience of automation in their vehicles. The next generation of vehicles will provide autonomy far beyond today’s vision. Although autonomous driving will provide safety, efficiency, and convenience, it can also lead to a detached and sterile driving experience. Audi, true to its “Vorsprung durch Technik” philosophy, showcases two vehicles that are truly engaging in addition to the aforementioned advancement.

Remember the excitement of your first time behind the wheel? Here are two examples of capturing that kind of youthful experience.

II. Vehicle concepts: The dream, and living the dream

1. Audi eSpira: The Aspiration – An ultimate technological tour-de-force whose image will stir every kid’s imagination. Audi in its most uncompromised form, the eSpira functions as an extension of your body and its senses. Using next generation vehicle control logic, the eSpira takes even the smallest body movements and gestures of the driver into consideration to provide an unsurpassed command of the drive. The most direct, fluid form of vehicle control is only thoughts away.

2. Audi eOra: The Essence – An accessible representation of freedom and coming of age for the young (and young at heart). A “sport” vehicle that shares the same control logic as the eSpira. Extremely dynamic and efficient, the Audi eOra has a small footprint and unmatched agility. Like a downhill skier, the eOra carves the roadscape with precision. By constantly adapting to the driver’s movements and intentions, the eOra and its driver move harmoniously as one with unrivaled dexterity.

Honda Helix
What is individuality? What does it mean to be exclusively unique? In an increasing world of global commercial goods, is it really possible to be one of a kind? Emerging technologies, such as genetic integration and advanced adaptive polymers, will shatter the current paradigm of what is now considered “personally” unique.

Honda Helix
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada