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2009 Design Challenge at LA Auto Show

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Khatir Soltani
Toyota LINK
With the college enrollment rate at an estimated 81%, the youth of 2030 are one of the most intelligent and proactive generations yet. The Toyota LINK is an affordable, customizable mass transit vehicle for students with high social networking demands and continuously evolving preferences. With little-to-no disposable income, these students are now able to once again enjoy their commute in a world where transportation has become more expensive and less appealing.

The Toyota LINK is an affordable, customizable mass transit vehicle for students with high social networking demands and continuously evolving preferences.

Students can meet at various HUBs to pick up their LINKs. Once occupied, the LINK seamlessly links onto a transportation social network, allowing connections with other drivers to share the commute, trade music or compare class schedules. Made with Toyota’s newly patented electro-fiber technology, “LINK SKINZ” can be downloaded to digitally transform the vehicle’s shape into a personalized exterior design. In place of traditional wheels, the LINK drives on SPHERES made of an electro-conductive material that converts friction into energy, recharging the batteries and satisfying the driver’s high standards of a maximized eco-friendly vehicle.


Design Challenge Youthmobile 2030 at 2009 Los Angeles Auto Show in December 4-13.






photo:General Motors, Nissan, Audi, Honda, Mazda, Toyota
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada