As reported by Ford
DEARBORN, Mich., – The Ford Transit Connect hits the silver screen with an all-star ensemble cast in the New Line Cinema film, “Valentine’s Day,” which opens in theaters nationwide today.
The film follows the intertwining storylines of a diverse group of Los Angelinos as they navigate their way through romance and heartbreak over the course of one Valentine’s Day. One of the main characters is a florist who uses the Transit Connect to deliver flowers on love’s most celebrated holiday.
“The delivery of flowers is one of the threads that ties all of the characters in the movie together,” said Brian Daly, senior vice president, Team Detroit, who is a member of Ford Global Brand Entertainment (FGBE). “This film is heavily character-driven, so this is one of the few opportunities for a vehicle in the film to be showcased.”
Ford Transit Connect: A perfect fit for the part
In his role with FGBE, Daly routinely reviews movie scripts in development. After reading the script for “Valentine’s Day,” he says he knew immediately that Ford’s new compact van would be an ideal fit for the part. “We knew that the character of the florist was going to be a passionate entrepreneur, and since the Transit Connect is smaller than the typical cargo van, it conveys that ‘small business’ message to the viewer,” said Daly. “We took it over to Warner Bros., and the production crew fell in love with it.”
The Transit Connect featured in the movie is painted powder-puff pink and sports decals for the fictitious L.A. florist Siena Bouquet. Daly says as product placements go, this one is pretty prestigious.
“Everyone in the cast is A-level, which made the film a unique opportunity for Ford to be involved in.”
The FGBE team is known throughout the industry for successful product placements in movies and television programs. In 2009, the team was recognized by Brandchannel as a Brandcameo Award Runner-Up for Overall Product Placement.
“This is where the excitement is,” said Daly. “To use the power of film to leverage our brands is very satisfying. It gives a different dimension to the brand when it’s aligned with the right story and the right character.”
In addition to the placement of the Transit Connect in “Valentine’s Day,” Ford Warriors in Pink is teaming up with the celebrity cast of the movie to help raise awareness for breast cancer. To learn more, please visit www.fordcares.com/valentinesdaymovie.
DEARBORN, Mich., – The Ford Transit Connect hits the silver screen with an all-star ensemble cast in the New Line Cinema film, “Valentine’s Day,” which opens in theaters nationwide today.
The film follows the intertwining storylines of a diverse group of Los Angelinos as they navigate their way through romance and heartbreak over the course of one Valentine’s Day. One of the main characters is a florist who uses the Transit Connect to deliver flowers on love’s most celebrated holiday.
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| Jessica Alba and Topher Grace with the 'Siena Bouquet' Transit Connect from the "Valentine's Day" movie.(Ford) |
“The delivery of flowers is one of the threads that ties all of the characters in the movie together,” said Brian Daly, senior vice president, Team Detroit, who is a member of Ford Global Brand Entertainment (FGBE). “This film is heavily character-driven, so this is one of the few opportunities for a vehicle in the film to be showcased.”
Ford Transit Connect: A perfect fit for the part
In his role with FGBE, Daly routinely reviews movie scripts in development. After reading the script for “Valentine’s Day,” he says he knew immediately that Ford’s new compact van would be an ideal fit for the part. “We knew that the character of the florist was going to be a passionate entrepreneur, and since the Transit Connect is smaller than the typical cargo van, it conveys that ‘small business’ message to the viewer,” said Daly. “We took it over to Warner Bros., and the production crew fell in love with it.”
The Transit Connect featured in the movie is painted powder-puff pink and sports decals for the fictitious L.A. florist Siena Bouquet. Daly says as product placements go, this one is pretty prestigious.
“Everyone in the cast is A-level, which made the film a unique opportunity for Ford to be involved in.”
The FGBE team is known throughout the industry for successful product placements in movies and television programs. In 2009, the team was recognized by Brandchannel as a Brandcameo Award Runner-Up for Overall Product Placement.
“This is where the excitement is,” said Daly. “To use the power of film to leverage our brands is very satisfying. It gives a different dimension to the brand when it’s aligned with the right story and the right character.”
In addition to the placement of the Transit Connect in “Valentine’s Day,” Ford Warriors in Pink is teaming up with the celebrity cast of the movie to help raise awareness for breast cancer. To learn more, please visit www.fordcares.com/valentinesdaymovie.
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