Toyota also demonstrated their new lineup of multimedia systems, ranging from a simple CD/MP3 player with USB port to a full-tilt, 7" touchscreen unit with navigation, Bluetooth connectivity, voice recognition, as well as SMS and email reciting through your latest-model smartphone.
Trim level choices will include LE, SE, XLE, SE V6, XLE V6, Hybrid LE, and Hybrid XLE. Toyota has dropped the price on every trim, while adding more content. The base LE starts at $23,700, while the $26,950 SE features navigation, a power driver's seat, a skirt package, terrific looking 18" alloys and sport seats with leather and cloth upholstery.
The top-shelf XLE V6 lists for $33,700 which Toyota claims is a $7,000 value over its 2011 equivalent. As for the hybrids, their pricing has not yet been disclosed, but we expect similar price cuts.
The 2012 Toyota Camry will be on sale in Canada within the next couple of weeks, while the Camry Hybrid should turn up sometime in November. Sales expectations are of just under 20,000 for the 2012 model including 1,100 hybrid units, but they also think they can attract a younger customer base with the new car, targeting an average age of about 45, split evenly between men and women. That might take a few years.
According to Toyota, the new Camry is both rational and emotional. Quality… reliability… safety… comfort… all those virtues are good, but they don't exactly stir your soul. With the Camry's attractive new appearance, vastly improved cockpit and livelier driving dynamics, "emotional" seems a little exaggerated; however, people might start thinking differently about the Camry. I sure did.
Trim level choices will include LE, SE, XLE, SE V6, XLE V6, Hybrid LE, and Hybrid XLE. Toyota has dropped the price on every trim, while adding more content. The base LE starts at $23,700, while the $26,950 SE features navigation, a power driver's seat, a skirt package, terrific looking 18" alloys and sport seats with leather and cloth upholstery.
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| The 2012 Toyota Camry will be on sale in Canada within the next couple of weeks, while the Camry Hybrid should turn up sometime in November. (Photo: Michel Deslauriers/Auto123.com) |
The top-shelf XLE V6 lists for $33,700 which Toyota claims is a $7,000 value over its 2011 equivalent. As for the hybrids, their pricing has not yet been disclosed, but we expect similar price cuts.
The 2012 Toyota Camry will be on sale in Canada within the next couple of weeks, while the Camry Hybrid should turn up sometime in November. Sales expectations are of just under 20,000 for the 2012 model including 1,100 hybrid units, but they also think they can attract a younger customer base with the new car, targeting an average age of about 45, split evenly between men and women. That might take a few years.
According to Toyota, the new Camry is both rational and emotional. Quality… reliability… safety… comfort… all those virtues are good, but they don't exactly stir your soul. With the Camry's attractive new appearance, vastly improved cockpit and livelier driving dynamics, "emotional" seems a little exaggerated; however, people might start thinking differently about the Camry. I sure did.
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