- Helping you drive happy

2017 Toyota Prius Prime for Sale as of June 1st… Only in Quebec!

First Canadian availability of the World Green Car of the Year Automotive columnist: , Updated:

Fun fact: Over half of all plug-in vehicles sold in Canada were bought by Quebecers. Given the love shown by consumers towards these cars in La Belle Province, Toyota has decided to offer its new 2017 Toyota Prius Prime as of June 1st exclusively at dealerships in Quebec.
“Plug-in electric vehicle sales were up 60% in Quebec in 2016, more than anywhere else in Canada,” explained Jocelyn Daneau, zone manager for Québec. “Quebecers were the first to embrace these types of cars and demand just keeps growing. So, it was only natural for Toyota to launch the 2017 Prius Prime—our most fuel-efficient hybrid to date—exclusively in Quebec.”

Built on Toyota’s New Global Architecture (TNGA) platform, the Prius Prime integrates an all-new Hybrid Synergy Drive system, which boosts acceleration performance while reducing energy consumption (only 1.8 Le/100 km on a complete charge). According to Natural Resources Canada, this figure makes it the most fuel-efficient vehicle in the country, even when factoring in the battery-electric models. Its combined range is upwards of 1,035 km, 40 of those in all-electric mode.

Available starting at $32,990, before calculating the $4,000 Quebec government rebate, the 2017 Toyota Prius Prime features an audio system with 7-inch screen display and SIRI Eyes Free, navigation system, automatic climate control, heated leather-covered steering wheel, dual 4.2-inch multi-information screen displays, an eco-drive monitor, Toyota’s Smart Key system with Push Button Start and much more.

The Technology package of the Prius Prime starts at $38,665 before government rebate, and adds a premium audio system, with large 11.6-inch multimedia HD screen display, the Qi wireless recharging system for devices, a colour head-up display, park assist technology, rain-sensing wipers, Blind Spot Monitor with Rear Cross Traffic Alert safety systems, LED fog lamps, Softex leather seating and more.

Take a moment to revisit our review of the 2017 Toyota Prius Prime.

2017 Toyota Prius Prime with Technology Package
2017 Toyota Prius Prime with Technology Package
Photo: Toyota