Just days after unveiling the next-generation 2019 RAM 1500, Fiat-Chrysler has announced the return of the Laramie Longhorn version, which cranks up the design and luxury levels to new heights.
“The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency. Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment.”
- Mike Manley, head of RAM brand
Notable exterior features include the monochrome or two-tone paint finish (the latter with lower Walnut Brown trim), Laramie Longhorn badging on the front doors and tailgate and high-end LED headlights and taillamps, in addition to exclusive 20-inch or 22-inch wheels and a unique front grille design. The lights, by the way, incorporate an adaptive lighting system. Buyers can also add chrome bumpers, tow hooks and side steps as options.
The cabin of the 2019 RAM 1500 Laramie Longhorn is decked with 100% full-grain leather on the seats, dashboard and the southwest-themed doors and armrests. Some of the leather accents even take on an alligator-skin texture. Two colour schemes are offered: light and dark brown, or black and tan. Either choice is complemented by satin chrome accents, a brushed-nickel badge mounted on the console lid and a new Longhorn signature burned onto the wood-trimmed glove box door. Ambient lighting creates a unique and striking nighttime effect. Heated and ventilated rear seats are also available.
Technology hounds will love the SiriusXM 360L, five USB ports and of course the Uconnect system with a new 12-inch touchscreen display, which can be divided in two halves to display more than one app simultaneously.
On the technical front, the new 2019 RAM 1500 Laramie Longhorn, like the other 1500 models, is now lighter by some 102 kg (225 lbs), and has a maximum towing capacity of 5,761 kg (12,750 lbs), as well as benefiting from the new, mild hybrid eTorque system that saves on fuel.
Pricing has not been announced for the new edition, which will compete directly with the Ford F-150 King Ranch and Chevrolet Silverado 1500 High Country.