Industry Report: How Did Mazda Go from So Cold to So Hot?
It's hard to believe that one of today's hottest carmakers was in critical condition only five short years ago. That automaker is Mazda, and since the turn of the millennium it's been on a verifiable hot streak. While the brand has long enjoyed strong ownership loyalty, with distinctive products such as the segment leading MX-5 Miata and unorthodox rotary-powered RX-7 and new RX-8, its bread and butter lineup has only just started to come into form.