Audi to Give Green Light to New Supercar

The overall marketing strategy for the R9 is for it to compete with entry-level supercars such as the Aston Martin

The R9 is looking to be a flagship vehicle for the German company, and an overdue culmination of a dream. (Photo: Audi of America)

DB9, Porsche 911 Carrera S/GT3/Turbo, and the Ferrari F430. Because this is a new experience for Audi, production volumes aren't expected to be massive. Insiders suggest that Audi might produce between 3,000 and 5,000 units per year, at a price in the range of $80,000 - $90,000.

Audi is anticipating the R9 to be the halo of its constantly-evolving model range, and hopes it will have the same effect that the original Quattro Coupe had on its brand image previously. The R9 is looking to be a flagship vehicle for the German company, and an overdue culmination of a dream.