As reported by Audi
HERNDON, Va.,- Audi today released the final social media video installment documenting behind-the-scenes considerations that shaped its entries in this year’s Los Angeles Design Challenge, a competition associated with the upcoming L.A. Auto Show involving Southern California automotive studios.
As part of the design process, the Audi design team leveraged social media as an interactive forum through which to solicit consumer insights. Using the Audi Facebook page as a central hub, the team was able to engage Audi fans – and regular Facebook users alike - in a variety of ways, including discussion threads, polls and feedback on photos and videos. This resulted in an active conversation between the Audi designers and the consumers they were targeting.
With its nearly 400,000 fans, the Audi Facebook audience is composed of passionate brand enthusiasts who have a mutual affinity for automobiles. They yielded feedback for the design team that proved uniquely thoughtful. Additionally, the broader Facebook community was welcome to participate as well, increasing the potential input. Collectively, Facebook participants played a key role in shaping the design and functionality of the Audi models submitted for the competition.
Case in point: the prevalence of communications tools in the final Audi designs. When engaging with Facebook users for input on the topic of connectivity, the Audi Design Team received overwhelming demand to stay in touch with users’ digital worlds – even behind the wheel. Taking this insight to heart, the design team developed a driving experience that, while solitary, enabled seamless communication through a host of channels including messaging and social networking integration via mobile broadband.
In fact, a large number of design elements in the final products can be credited to Facebook users.
“Often, we’d encounter decisions in which both options had merit from a design perspective,” said Jae Min, Chief Designer, Design Center, California. “In those instances, it was especially useful to field input from the Facebook users. After reviewing the feedback, we would eventually notice a consensus formed among the community which shaped our final designs.”
HERNDON, Va.,- Audi today released the final social media video installment documenting behind-the-scenes considerations that shaped its entries in this year’s Los Angeles Design Challenge, a competition associated with the upcoming L.A. Auto Show involving Southern California automotive studios.
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| eSpira |
As part of the design process, the Audi design team leveraged social media as an interactive forum through which to solicit consumer insights. Using the Audi Facebook page as a central hub, the team was able to engage Audi fans – and regular Facebook users alike - in a variety of ways, including discussion threads, polls and feedback on photos and videos. This resulted in an active conversation between the Audi designers and the consumers they were targeting.
With its nearly 400,000 fans, the Audi Facebook audience is composed of passionate brand enthusiasts who have a mutual affinity for automobiles. They yielded feedback for the design team that proved uniquely thoughtful. Additionally, the broader Facebook community was welcome to participate as well, increasing the potential input. Collectively, Facebook participants played a key role in shaping the design and functionality of the Audi models submitted for the competition.
Case in point: the prevalence of communications tools in the final Audi designs. When engaging with Facebook users for input on the topic of connectivity, the Audi Design Team received overwhelming demand to stay in touch with users’ digital worlds – even behind the wheel. Taking this insight to heart, the design team developed a driving experience that, while solitary, enabled seamless communication through a host of channels including messaging and social networking integration via mobile broadband.
In fact, a large number of design elements in the final products can be credited to Facebook users.
“Often, we’d encounter decisions in which both options had merit from a design perspective,” said Jae Min, Chief Designer, Design Center, California. “In those instances, it was especially useful to field input from the Facebook users. After reviewing the feedback, we would eventually notice a consensus formed among the community which shaped our final designs.”
 |
| eSpira |