"Customers no longer have to rely on their imaginations to see what a personalized, accessorized vehicle will look like," McLean says. "They can see what their accessorized truck will look like and know precisely the cost of these accessories -- all in the comfort of their own home. They can then print the information to bring in to a GM dealership for ordering", McLean believes that GM Accessorizer provides a number of unique features which enhance the shopping experience, including the ability to rotate the vehicle to view the accessories being installed from a front/side view to a rear/side view.
For customers who do not have access to the Internet, GM dealerships have a CD Rom based sales tool that can be used at the dealership to view and price GM truck accessories.