10 - Nissan
The Micra Cup has allowed Nissan to deftly differentiate itself in the car market. Race promoter Jacques Deshais is already foreseeing record numbers of participants for 2017. Nissan’s marketing objectives for the car have been met and then some: record sales for the Micra, a younger demographic visiting dealerships and strong word of mouth for the brand. The Nissan Micra Cup is proving to be entertaining and popular with drivers as well as spectators. The video provides a good look at the Micra signature – From the Road to the Track.
Nissan | Photo: Nissan
Nissan | Photo: Nissan