In addition to breaking the record, Subaru and parade participants supported 2 charities including PAWS Chicago and Salute, Inc. Both organizations received a donation of $5,000.
“This year we had 371 Subaru vehicles and even more attendees join us on this special day. Attendees expressed that participating in a GUINNESS WORLD RECORDS™ record was one of the items on their 'life list' and they were thrilled to be able to check this item off of their lists,” said Tom Gehrke, regional manager for Subaru of America. “The best part of the event was being able to support the efforts of Salute, Inc. and PAWS Chicago.”