Interbrand has just published the 2017 edition of its annual ranking of the top-valued brands, and while once again Apple and Google rule over the rest, no fewer than 16 automotive brands made the list.
Of these, 12 saw their value increase in comparison with the previous year, helped in part by growth in sales but also by their ability to meet the complex challenges presented by the current global economy, in the view of Interbrand.
To establish its ranking, Interbrand calculated the value of a brand based on three elements: financial results, influence over consumers’ choices as well as the power to demand superior pricing.
Here then are the 16 automotive brands recognized by Interbrand, along with their positioning in the top 100 ranking, their $US value in 2017, and the percentage change since 2016:
7 – Toyota, $50.2 billion (-6%)
9 – Mercedes-Benz, $47.8 billion (+10%)
13 – BMW, $41.5 billion (0%)
20 – Honda, $22.6 billion (+3%)
33 – Ford, $13.6 billion (+5%)
35 – Hyundai, $13.1 billion (+5%)
38 – Audi, $12 billion (+2%)
39 – Nissan, $11.5 billion (+4%)
40 – Volkswagen, $11.5 billion (+1%)
48 – Porsche, $10.1 billion (+6%)
69 – Kia, $6.6 billion (+6%)
73 – Land Rover, $6 billion (+7%)
77 – Harley-Davidson, $5.6 billion (+3%)
87 – MINI, $5.1 billion (+3%)
88 – Ferrari, $4.8 billion (not ranked in 2016)
98 – Tesla, $4 billion (0%)