Overall, the BMW Corporate Image Standard will ensure that all retail facilities, whether newly constructed or renovated, are a cohesive part of the retailer network and are synonymous with the BMW ideals of luxury and professionalism. The standard also provides a strategic response to the dramatic growth experienced by BMW Canada in the past three years.
"BMW Canada's retailers have experienced increased sales by over 50% in the past three years. Customer satisfaction is one of our greatest strengths, and this investment by the BMW retailer network is an example of our continuing commitment to BMW enthusiasts," said Mr. Neville.