Imagine a screen so wide and tall that it stretches across two office buildings in Singapore. German automaker BMW is making a massive entry into the world of 3D TV with a two-minute ad highlighting the joys of driving a BMW.
The medium is nothing short of impressive. The clip recreates some of the brand’s traditional panels while incorporating 3D imagery, special effects and interactivity, not to mention features from classic video games like Pacman and Pong.
Of course, Internet users will have a tough time appreciating the 3D effects. However, judging by the reactions of the crowd in front of the buildings, one can argue that BMW not only manufactures the world’s Ultimate Driving Machines but some of the most spectacular videos as well.
The medium is nothing short of impressive. The clip recreates some of the brand’s traditional panels while incorporating 3D imagery, special effects and interactivity, not to mention features from classic video games like Pacman and Pong.
Of course, Internet users will have a tough time appreciating the 3D effects. However, judging by the reactions of the crowd in front of the buildings, one can argue that BMW not only manufactures the world’s Ultimate Driving Machines but some of the most spectacular videos as well.