The all-new small BMW model series will be called 1 Series. Moreover, a successor to the big 6 Series Coupe will enter the market at some time within the next few years. Prof. Joachim Milberg, CEO of BMW AG, announced these two decisions on the enlargement of the model range on the evening before the start of the Geneva Motor Show.
The new BMW model series, which is being designed according to schedule, will occupy a position between the BMW 3 Series and the MINI and will introduce all BMW virtues into the upper end of the lower midrange segment. Rear-wheel drive, excellent handling as well as prime quality will provide for an outstanding "driving pleasure". The 1 Series is to be launched in 2004.
"The new small BMW model series will be fully integrated into BMW's nomenclature and accordingly it will be given the number one within BMW's entire product range, not in a very spectacular way but most consistently though. In future one can speak of a BMW 1 Series," Professor Milberg declared.
An open-top version of the 6 Series Coupe is to be launched as well The model-related decision on the continuation of the 6 Series will satisfy the customers' undaunted demand for a big BMW sport coupe. "On the one hand the BMW 6 Series Coupe will be very prestigious, and on the other hand it will embody the sportiness that is typical for BMW cars. We also plan to put on the market an open-top version of this vehicle," the CEO of BMW AG promised. Between 1976 and 1989 the first 6 Series Coupe was exclusively equipped with straight 6-cylinder engines.